Hello,
and welcome.

My name is Masoud.
As a product designer, I’ve harmoniously balanced my work on numerous levels of product creation with a focus on design, from analysis and strategy to the research and designing the start to finish of user experience and the UI; From conducting usability tests and validating the product’s success in action, to managing the remnant of its lifecycle; Followed by designing the design process and coordinating the implementation.

My experience in building digital products (primarily mobile apps) span for more than eight years, and I’ve had the pleasure of working with a number of talented individuals, universities, and companies in different sectors and markets, with diverse product languages such as English, Arabic, and Farsi. Also, I co-founded two startups that didn’t succeed but came out of them stronger with plenty of knowledge to back the rest of my career. I am a self-taught designer with a major in IT, which gives me an edge when it comes to understanding the programming structure and the business of software.

I actively seek empathy through research and strive to execute an intuitive design to create successful products. I take pride in the craft of interface design, care for the least minor details, and find satisfaction in measurable outcomes.

I value Curiosity, Learning, Fun, Respect, Ambition, and Understanding. These ideals guide my approach to problem-solving, designing, and life in general.

Outside of work, I enjoy sports, backgammon, music, and endless googling for the interesting stuff!

You are welcome to contact me with any inquiries.

Asan Best

Founder & CEO

A.N.B

Masoud is a committed designer who well knows his job. He organized his work like a professional codebase which enables the team to continue and contribute. He spent significant time in user research, so he understood users and their intentions in depth. It was so fulfilling to work with Masoud. I was never worried about anything design-vise. I strongly recommend him without reservation.

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